Nowadays, when most social media users make complaints, they do it via their online profiles instead of phoning or sending emails to the companies they are complaining about. For this reason, if your beauty salon is present on social media sites, you need to provide good online customer service.

Use social media as a customer service tool

Know what your clients are saying about your beauty salon

By offering good online customer service, you will find out what your users are saying about your beauty salon. It is a great source to use for obtaining feedback to help you find out what new products and services you could provide at your clinic, and how you could improve your current ones.

React fast to criticism

Your clients will share their opinions about your clinic on social media sites, so you need to make sure you respond immediately. There are many users that make complaints on social media, and even though they may not mention the name of the brand or company they are talking about, they will still share their negative experiences. You should be on the alert and keep up to date with what they say about your beauty salon. This way, you will be ready to act in any type of critical situation.

Manage negative comments

If you wish to improve your beauty salon's online reputation, you will need to think of a customer service system that will change your users' opinions. Convert an unsatisfied client into a happy one via social media. 

Your clients will expect to receive customer service through social media 

Your beauty salon won't be the first to offer online customer service, so many of your clients will be used to receiving it already. Companies are using this technique for one good reason; it works!

Nip complaints in the bud before they go viral

On social networks, there are two things that always go viral; good content and bad experiences. An angry client will share their opinion both on and offline, and their friends will then continue to do the same. For this reason, you should offer your clients personalized attention and respond to all their complaints in order for the problem not to grow and convert into an online reputation crisis. You can avoid a user's complaint from becoming a big problem if you deal with it immediately.

Get to know your clients' opinions

By productively  using the feedback your clients provide you with, your clinic will evolve because you will be able to generate new content that will interest your clients, clear up any doubts your users may have and adapt your aesthetic treatments to your clients' tastes.

By now you will have gathered that it is fundamental to be present on social media sites and offer good customer service via these. Keeping up to date with your clients' comments, thanking them for them and responding to them quickly, will not only help you build customer loyalty but also win new clients at your beauty salon. If you would like to learn more about how to build customer loyalty via social media sites, click on this link.