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Types of customers in beauty salons and how to attract them

algarfe3@gmail.com (Alejandra Garcia) — Mon, 31 Aug 2020 07:15:00 GMT

Each person is a world, therefore, each client is a world. They all have their special needs, their particularities and their personalities. If you have been attending to your clients for years, you will know what you owe to each client, you will have to use some arguments and treat them in a certain way.

To remember from one visit to another the comments of your clients, if they arrived late or if they made a specific query, with FLOWww you can add notes to your clients' file and personalized fields, as labels, with some of their personality traits, their special needs or a very specific feature.

According to this, can you imagine being able to extract different types of clients from your database, with common behaviours and concerns? If you have the 'Advanced Search' tool of FLOWww, you will be able to segment your database, using its filters in order to find them and make a personalized follow-up, which will help you to gain their trust and to retain them.

To help you in your work, today we have selected 5 types of clients, which you will be able to find easily in your database and every day in your beauty centre. Here are some ideas to identify them, treat them and offer them exactly what they are looking for!

3 keys to encourage your customers' wish to buy

algarfe3@gmail.com (Alejandra Garcia) — Thu, 27 Aug 2020 07:15:00 GMT

Sometimes clients come to a beauty salon, moved by habitual needs, such as relaxation, care or catching up. Since this is a basic thing, you won't need to do much to make them want to buy.

While it may be easy to get them to sign up for a service, you still need them to buy a product, a voucher or a pack. That is where you must take into account everything necessary to give a boost to their wish to buy, make the customer feel attracted to your promotions and personalized proposals, and that in the end, end up opting for your treatments over those of the competition.

So that you can achieve this, today we propose 3 strategies to encourage customers to buy your services and products! Watch out!

What are the skills of a beauty professional loved by her clients?

algarfe3@gmail.com (Alejandra Garcia) — Wed, 26 Aug 2020 07:00:00 GMT

In every beauty centre, there is always an aesthetician, who because of her training, experience or personality, is the most sought after and requested by the customers. They trust her and always want to put themselves in her hands. But what is it that makes her so special and different from others?

Asking yourself this question can help you to improve your customers' experience, inspire confidence and grow, leading a more solid, professional team that is loved by your customers. Your star beautician can help you train your team and provide them with knowledge of your own, based on her experience, what she has learned in other centres and from the clients she has served over the years.

To help you know and promote her skills as an example to follow, today we are going to define them so that you can use them to inspire and motivate your team of professionals, as well as to make your clients loyal and happy. Let's go!

10 types of customer problems and how to solve them with FLOWww

algarfe3@gmail.com (Alejandra Garcia) — Mon, 24 Aug 2020 07:00:00 GMT

Every day in every business small problems arise, which require a fast and effective solution, which benefits both the business and the customers. Leaving these problems unattended can result in lost customers, time and money, as well as frustration among your team members and major inconvenience to the company.

The key to making everything work well is knowing how to detect problems in time and developing a response protocol, which helps you and your staff to solve them in a more agile, appropriate and effective way. To help you in your detection, today we are going to show you 10 types of customer problems that can arise in your day to day and how you can solve them with the help of FLOWww. Here we go!

Aesthetic cabin: All you need to know

algarfe3@gmail.com (Alejandra Garcia) — Fri, 21 Aug 2020 12:03:35 GMT

If you have just opened a beauty or aesthetic center or new cabins in your business, dedicated to the realization of aesthetic treatments, both facial and body, you should take into account a number of factors before starting to shape them. From the decoration to the equipment and protocols to follow in each treatment.

When preparing your beauty cabin to receive your clients, you should create a list of everything you are going to need to make it look perfect, well cared for and equipped. To help you achieve this, in this article, we will tell you everything you need to know to shape your facial, body or laser beauty cabin. So, help yourself to a cup of coffee, take your pencil and notebook, sit down and pay attention to each of the points in this practical guide. Take notes!

Why am I losing clients at my clinic?

fernanda.guerzoni@flowww.es (Fernanda Guerzoni) — Thu, 31 Dec 2015 07:00:00 GMT

Why am I losing clients at my clinic?

Many beauty salons and clinics dedicate a lot of time and effort to winning clients and building customer loyalty, but on many occasions the figures don't live up to expectations at the end of the month. At this point, you are probably asking yourself what you are doing wrong.

Push notifications: an infallible communication tool

carmen.boronat@flowww.es (Carmen Boronat) — Mon, 28 Dec 2015 07:00:00 GMT

Now that tablets and Smartphones are taking over computers, beauty salons need to adapt and start using these new forms of communication. Today, we would like to present you with a powerful and effective communication tool via which you can communicate and interact with your clients: push notifications. Basically, push notifications are messages that are sent directly to Smartphones and/or tablets which notify users when they receive new messages. The difference is that they don't actually have to open the app which the content contained in the message is connected to.

At treatment time, good humor is a must!

prensa@flowww.es (Sofia Costa Silveira) — Thu, 24 Dec 2015 07:30:00 GMT

At treatment time, good humor is a must!

You should always be good-humored when you are performing aesthetic treatments at your clinic because if you aren't, your clients will notice. Good humor is a sign of good health, and, furthermore, being upbeat and cheerful at work will help improve your performance as a professional, which will reflect positively on the services you provide at your clinic. Providing your clients with cheerful, polite service is a great marketing strategy for beauty salons, so below we have provided you with some useful tips on how to apply this at your clinic.

Tips for beauty salon owners on how to win new clients

fernanda.guerzoni@flowww.es (Fernanda Guerzoni) — Thu, 17 Dec 2015 08:00:00 GMT

In one of our previous posts, we wrote about the most effective means of increasing sales at your aesthetic clinic; captivating clients using strong communication and marketing strategies. In the end, this is what you should be most concerned about, so, for this reason we have written this post on tips for owners of beauty salons like you, to help you achieve your business goals.

Use influencers as a marketing strategy for your beauty salon

carmen.boronat@flowww.es (Carmen Boronat) — Thu, 10 Dec 2015 08:00:00 GMT

Influencers are individuals who have the ability to influence and persuade their community of followers. This may be either in a positive or negative way. One of the greatest challenges you will come up against the moment you decide to use a strategy involving influencers, is how to identify these profiles. It is not easy to find the right profile for your beauty salon or clinic.